Evaluating Network Marketing Opportunities: How To Select The Best Network Marketing Opportunity For You

You have seen tens … maybe hundreds … of network marketing opportunities on the Internet. You have probably been approached by friends and maybe even complete strangers trying to recruit you to join their network marketing business. But …

What features should you consider when evaluating a network marketing business?
How do you select the best network marketing business for you?


Here is a brief list of the top 21 most important features you should consider when evaluating a network marketing opportunity. They are in no particular order:

1. Forced Matrix: A network structure that only allows a fixed number of people on the first level below you … therefore allowing spill over from your upline to help you build your network.

2. No handling or delivering products required: Products or services are provided directly from the manufacturer to your customers and downline.

3. Allows online marketing.

4. No required increase in your personal volume (meaning you have to spend more money) when you reach a higher level.

5. High value products you need … and would have bought anyway.

6. Reasonable prices for the products or services you will buy and sell.

7. Automatic income payments (i.e., you don’t have to receive money and disburse it or request it)

8. Automatic income resulting from the entire company’s profits, not just your personal sales and purchases and your downline’s sales and purchases. This is basically a “Profit Sharing” arrangement.

9. Multiple forms of compensation. For example, company profit sharing, direct sales commissions, downline override commissions, achievement bonuses, higher status recurring income, etc.

10. Monthly income that makes it all worthwhile (i.e., non-trivial income).

11. Required monthly volume which is necessary to maintain a sustained income.

12. You can structure where your personal recruits are placed in your downline.

13. Allows you to re-enter the matrix in your downline.

14. No check or payment fees.

15. Easy sign-up. For example, new recruits can fill in an online form using a credit card rather than you signing them up and collecting checks; also, not limited to restrictive payment processors (e.g., the only way to join and pay is via eGold; not everyone has an eGold account or wants one).

16. Products or services are valuable and marketable offline as well as online.

17. Provides free pre-written online marketing materials such as emails, banner ads, text ads, classified ads, etc.

18. Provides offline marketing materials at reasonable prices or designs you can have printed yourself.

19. Small or moderate start-up costs that most people can (and are willing to) afford.

20. Offers a built-in auto-responder services that automatically follows up with people who visit the sales site and don’t sign up right away.

21. Includes a proven-effective self-paced training program as well as an upline willing to train you as you go.


In a nutshell, the best network marketing businesses will offer a supportive network structure, quality products or services people really want or need at reasonable prices, training, complete marketing flexibility without you having to create the marketing materials, with all the mundane stuff (such as deliveries and payment collection) already covered so you can focus on building your business.

It is possible to find a network marketing opportunity offering all of the features listed above, although I’m sure you will find that most do not. Thus, it is important that you carefully select the most important features to you.

In fact, you may want to put the above list in priority order with the most important aspects to you listed first. This way if you are comparing a given network marketing business opportunity against your checklist, you will save time if the opportunity does not meet your highest priority requirements.


Written by Dr. Bryan Stoker

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