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The Internet offers many treasures to many people, and
one of the most significant treasures is the ability to make a fortune
from something you love. Whether you like to write, paint, play
sports, build boats, travel, invest, save money, make money, improve
your health, workout, lose weight, fish, hunt, or simply research
products and information you need to do your job, there is a group of
people out there looking for what you have to offer. You can sell your
products, your services, your ideas, or your knowledge. However,
whatever you have to sell, you need to know how to market it, and that
is what this article is all about.
There are loads of marketing ideas and schemes on
the Internet, some good and some not so good; you could easily spend 5
years trying to sort it all out and still not get anywhere since the
Internet is constantly changing. If you are trying to get the word out
about your blog, your website, your products or services, or you want
to build your customer list or you just want to build your exposure
and credibility as an expert in your niche, you need to know the
fastest, most effective ways to do it.
What do I mean by Most Effective?
I mean you quickly get your message in front of the most
people with the least
amount of effort with minimal
or no costs. If you are selling something, effective marketing will
get your message in front of actual buyers; not just lookers. You will
get good search engine rankings so people can find your website, and
you will get results quickly.
3 of these techniques are free, and 3 of them are
not, but all of them are powerful, proven, effective, and should be
used like members of an effective. These are the best internet
marketing strategies on the web. So, here are the Top 6 most effective
online marketing techniques on the Internet today. I'll start with
number 6 on the list and then move up to number 1, the best of the
best.
Number 6 on
our list is Article Marketing:
Article Marketing is simply writing and publishing articles
that interest your target market. There are 2 key concepts here:
First, you write an interesting, informative article and put a quick
benefits-oriented link in the Resource Box (a.k.a., the About The
Author box) in hopes that the reader will click the link and visit
your website. The second point is whether the reader clicks the link
or not, you have now created a backlink to your website, and the more
backlinks you have, the better you will rank on the search engines.
Article marketing is the first free Internet marketing strategy on our
list. You can easily write one or more articles related to your niche
and automatically submit it to thousands of websites fro free.
Number 5 of
the Top 6 is Forums & Blogs. Forums and
blogs follow generally the same logic as article marketing, but the
key difference is you will be writing about topics of specific
interest to the clientele of the blog or forum. In other words, the
audience is already interested in what you have to say and is more
likely to click your About The Author link if you make it interesting
and beneficial to them. Forums and blogs are another free technique.
Number 4 is
to use eBay classified ads. This one will
cost you a tiny amount of money (approximately $10 for 30 days), but
the core concept here is people go to search engines to search, but
people go to eBay to Buy! So, if you are selling something and you
draft a good classified ad, eBay is the best place to advertise to
serious buyers. Classified ads are short, text ads stating an enticing
benefit provided by your product or service (e.g., Free
Video Reveals How To Get 1 Million Backlinks to Your Site In 30
Seconds). There are literally thousands of classified ad sites on
the Internet, and many of them are free. The problem is it takes
forever to manually place your classified ad on them. Thus, you either
need classified ad submission software or pick the most effective
place to post your classified ad. If you are looking for buyers, eBay
classified are the way to go.
Number 3 on
the list is a Press Release. Look at what
you have to offer and figure out how to make it newsworthy. Then write
a press release. A newsworthy event can be the announcement of a new
product or service, a new way to use the product or service, something
that occurred by using the product, or a fantastic experience
resulting from the product or service. The beauty of a press release
is your announcement could actually end up on the national news!
This is maximum exposure for a relatively small cost.
Unfortunately, press releases are not free and must be in the correct
Press Release format.
Number 2 on
our list is PPC marketing. PPC stands for
Pay-Per-Click. Obviously by the name, this one is not free and can be
exorbitantly expensive if you do not know what you are doing, but
nothing works as fast to get your ad in front of people specifically
interested in what you are offering. The basic concept is to bid on
keywords or phrases that people who looking for what you are offering
would enter in a search engine. For the lowest costs and best results,
you need to use search engine optimization (SEO) on your website.
If potential customers using the search engine don't
enter the keywords you bid, you do not pay. If your ad is displayed,
but the customer does not click on your link, you still do not pay.
You only pay when someone enters your keyword AND clicks on your ad.
You can start seeing targeted results in minutes with PPC marketing.
The order in which your ad is displayed relative to other bidders
depends on the amount of your bid; the more you bid, the higher your
ad placement. PPC is the most expensive of the Top 6 techniques in
terms of total dollars spent per sale, but it also provides laser
sharp targeting, provides fast results (within hours), and is wickedly
effective when done right.
Finally,
number 1 on our list of the Top 6 most
effective online marketing techniques is Joint Ventures, and
surprisingly, it is often one of the free options. This technique
borrows the readership or clientele of someone else that already has a
large following. The best way to do joint ventures is to offer an
enticing freebie in the newsletter your partner emails to his list and
capture the name and email of people who respond; this will put them
on YOUR list, and you can build a huge customer list fast this way.
When you propose your joint venture, however, you need to make it a
win-win-win proposition; it has to be good for your JV partner, her
readers, and of course you.
Another form of Joint Ventures is to approach a
proprietor of a normal brick and mortar business who might provide a
discount or coupon for visitors to your site in exchange for letting
you place flyers in his store. Regardless of which model you use,
there is an art to doing Joint Ventures correctly, so you should
investigate more before you invest in this option.
So, those are the Top 6 marketing techniques on the
Internet today; they are the proven best marketing strategies on the
Internet today, and they really do work! Of course, things are always
changing, but all of these are likely to continue to remain in the
highly-effective category for years to come.
If you are serious about Internet Marketing, You NEED
to Watch This Free Video!
ABOUT THE
AUTHOR:
By Dr. Bryan Stoker. Visit www.Autopilot101.com/videos/top6.htm
and learn more about each the Top 6 online marketing techniques.
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